Beginning in 1980, "market for technology" model for the development of China's automobile industry has made consistent with the corresponding time contribution. However, although this way to improve the market share of the joint venture brands, but the technology as the core of the major car prices will not share too much core technology, which also led to a number of own brand models have the root causes of technical differences . Since September 28, 1958, the first Phoenix car assembly plant in Shanghai trial production success, Shanghai Automotive Industry to achieve car manufacturing "zero" breakthrough, SAIC in China's automobile history has become one of the leaders. On November 9, 1978, Deng Xiaoping, chief architect of China's reform and opening-up, answered the question whether the Shanghai car project could be joint ventures: "Yes, not only cars, heavy trucks can!" Then, April 11, 1983 , The first Shanghai Santana sedan assembly success. With the passage of time, SAIC and Volkswagen, General Motors and other enterprises to join forces to create a number of profound impact on China's auto market models. The SAIC Group, which could have enjoyed reaping the huge dividends, was determined to build a brand that belongs to the Chinese people. To this end SAIC completed the acquisition of MG Rover Group, has launched two completely independent car brands, namely Roewe, MG MG. The acquisition of MG Rover is a fancy to its technical superiority, SAIC invested 67 million pounds to buy Rover almost all the core technology, including the Rover 1.1-2.5L all the engines and Rover 25, Rover 75 vehicle Technology platform.